Hi everyone! welcome to health communications & social media (#hcsm). Let's start with
some introductions! (@danamlewis moderating)
8/30/2009 18:00
HealthSocMed:

Hello again everyone! This is Becca, the lucky little lurker in San Diego. #hcsm
8/30/2009 18:00
tully3000:
Hi! Stephanie, former HC mktg director and lots of other stuff. Now freelancer. #hcsm
8/30/2009 18:01
stephaniethum:
Blausen Group Scientific & Medical Communications- animations & illustrations via web,
iPhone-Human Atlas and traditional media #hcsm
8/30/2009 18:01
blausengroup:
Hi! Gloria O'Connell from Minneapolis. #hcsm
8/30/2009 18:01
gocatallina:
Want to participate in both @MackCollier's #blogchat and #hcsm + make time for Sunday
spiritual reading. #multitasking #blogchat
8/30/2009 18:01
planetrussell:
Kathy Mackey, Niche Marketer, Houston, TX working with healthcare entrepreneurial
companies #hcsm
8/30/2009 18:02
mkmackey:
Hi all! Liza Sisler, Heath IT Consulting (Perficient) - likely lurking tonight - yes really! #hcsm
8/30/2009 18:02
lizasisler:
Jumping into my weekly #hcsm chat, so will be yakking about healthcare stuff for the next
hour!
8/30/2009 18:02
MeredithGould:
Brian Ahier ~ Lives and breathes Health IT ~ The Dalles, Oregon #hcsm
8/30/2009 18:02
ahier:
Hi, Dana, gang. Steve here, hosp dept chair of psychiatry; co-chair of a CCHIT work group;
also 1 of the mythreeshrinks.com docs. #hcsm
8/30/2009 18:02
HITshrink:
Meredith Gould, healthcare infomediary, online strategy & content development, sociologist,
co-blogger w/@daphneleigh #hcsm
8/30/2009 18:02
MeredithGould:
Sitting out #hcsm again tonight Waiting for #flaminglips to come out on stage ...
8/30/2009 18:02
healthblawg:
Hello all. Jonathan Richman, blogger (Dose of Digital), pharma strategy and biz dev guy at
Bridge Worldwide #hcsm #hcsm
8/30/2009 18:03
jonmrich:
<--- Dana Lewis, health communications & social media consultant, moderator of #hcsm
8/30/2009 18:03
danamlewis:
http://printyourtwitter.com/tweets.html
4 of 36 8/30/09 19:02
@HITshrink Wow! Great to see you...missed you this summer. #hcsm
8/30/2009 18:03
MeredithGould:
Hello #hcsm, this is Glenn tweeting on behalf of Reed Medical Education, I'm in CT
8/30/2009 18:03
OC2009SanFran:
Hi #HCSM. I have a new role starting tomorrow. After 2 yrs of socmed consulting, I am now
web director for a USDA food safety agency
8/30/2009 18:03
craigstoltz:
Going to try and follow two chats at once - #hcsm and #blogchat. This should be fun.
8/30/2009 18:03
Sue_Anne:
@craigstoltz Congrats on the new post! #hcsm
8/30/2009 18:04
Sue_Anne:
::shouts:: to @meredithgould @healthblawg Brian@ahier @mkmackey #hcsm
8/30/2009 18:04
HITshrink:
Carmen Gonzalez, clinical trial patient recruitment specialist #hcsm
8/30/2009 18:04
crgonzalez:
@craigstoltz Congratulations! Sounds like a very cool gig! #HCSM
8/30/2009 18:05
MeredithGould:
hi, everyone. my name is Jennifer, and my ob/gyn invited me to join this chat. #hcsm
8/30/2009 18:05
ladywolf2k:
<-- Shwen Gwee - Lead, New Media Comms @ Vertex Pharma (Disclaimer: Opinions
tweeted are solely my own, not my employer's.) ;-) #HCSM
8/30/2009 18:05
shwen:
welcome to everyone! for those trying to double dip on chats tonight, there will be
transcripts/summaries post of #hcsm in the next few days
8/30/2009 18:05
danamlewis:
Tom Stitt, principal@aperial, open source social media app builders for healthcare #hcsm
8/30/2009 18:05
tstitt:
<-- Mary Ann Geier, web marketing mgr in Philly for health provider network. hello all #hcsm
8/30/2009 18:05
mageier:
@Sue_Anne I admire you for that level of multi-tasking. I'm going to try to eat pretzels and
chat here. #hcsm
8/30/2009 18:05
MeredithGould:
Hi Jennifer it's great to have you here. #hcsm
8/30/2009 18:06
tully3000:
Jeff Livingston, Obgyn Irving, Tx Health 2.0 and Social Media enthusiast #HCSM
8/30/2009 18:06
macobgyn:
Quick intro - I do online marketing / communications for a non-profit out in Calif. We face
lots of HIPAA issues in our online mktng. #hcsm
8/30/2009 18:06
Sue_Anne:
http://printyourtwitter.com/tweets.html
5 of 36 8/30/09 19:02
My tweets are my own, too, not Allina Hospitals & Clinics, although I am a public relations
manager there. #hcsm
8/30/2009 18:06
gocatallina:
Sounds great, @craigstoltz, great job. #hcsm
8/30/2009 18:06
HITshrink:
@HITshrink always nice to have you join #hcsm
8/30/2009 18:06
mkmackey:
We will assume all tweets within #hcsm are your own and not those of your employers
(unless you specifically declare them) :p #hcsm
8/30/2009 18:07
HealthSocMed:
congrats @craigstoltz #hcsm
8/30/2009 18:07
mageier:
@Sue_Anne On behalf of myself and @daphneleigh, thank you for spelling HIPAA correctly!
#hcsm
8/30/2009 18:07
MeredithGould:
<-- You guys know who I am... #hcsm
8/30/2009 18:07
EdBennett:
Phil Baumann. RN. I help Healthcare out with the Web. Point it in, er, forward in time. #hcsm
8/30/2009 18:07
philbaumann:
@KentBottles Are you going to join us tonight on #hcsm?
8/30/2009 18:08
gocatallina:

TOPIC 1 - As an industry we're said to be "20 years behind".Ten years from now, what will
we look like? Has SM changed our trajectory? #hcsm
8/30/2009 18:08
HealthSocMed:
Anthony Broad-Crawford, VP & CTO at Within3. #hcsm
8/30/2009 18:08
broadcrawford:
Intros: Mike Russell, health tech, biz dev + social media. Worked for @TheWELL's prof.
services group w/AARP, Gov., NGO clients. #hcsm
8/30/2009 18:08
planetrussell:
@craigstoltz That's great! good luck in the new job #hcsm
8/30/2009 18:08
EdBennett:
@philbaumann this topic should be full speed ahead then ;P what do you think? #hcsm
8/30/2009 18:08
danamlewis:
@craigstoltz When you become powerful, please bring back red dye #2. #hcsm
8/30/2009 18:08
MeredithGould:
Brand Development - 360° HC Campaign Strategy - Creative Direction - Social Media
Delivery - Marketing/Advertising #hcsm
8/30/2009 18:08
gravityten:
@HealthSocMed Dana - might not be bad to start with that disclaimer every week - don't
want to assume anything. #hcsm
shwen:
http://printyourtwitter.com/tweets.html
6 of 36 8/30/09 19:02
8/30/2009 18:08
@MeredithGould I always have to think about it ... and often spell it wrong. :) #hcsm
8/30/2009 18:08
Sue_Anne:
RT @HealthSocMed: T1 - As an industry we're "20 yrs behind." 10 yrs from now, what will
we look like? Has SM changed our trajectory? #hcsm
8/30/2009 18:09
stephaniethum:
T1: Ten years out seems too long -- how about in a year or perhaps even in 6 months?
#hcsm
8/30/2009 18:09
MeredithGould:
I hope so. I think SM will force us to listen to customers more closely. #hcsm
8/30/2009 18:09
gocatallina:
T1 In 10 years we'll only be 15 yrs behind. #hcsm
8/30/2009 18:09
HITshrink:
@HealthSocMed T1 - It won't make a difference inside our orgs, but what people do outside
will be amazing #hcsm
8/30/2009 18:09
EdBennett:
Agreed: RT @shwen: @HealthSocMed Dana - might not be bad to start with that disclaimer
every week - dont want to assume anything. #hcsm
8/30/2009 18:10
tully3000:
@Sue_Anne Right, if they wanted to call it Hippo... #hcsm
8/30/2009 18:10
MeredithGould:
Gregg Masters, San Diego healthcare entrepreneur & student of social media's potential to
transform healthcare conundrum #hcsm
8/30/2009 18:10
2healthguru:
RT @EdBennett: @HealthSocMed T1 - It wont make a difference inside our orgs, but what
people do outside will be amazing #hcsm
8/30/2009 18:10
MeredithGould:
Who says hc is 20 years behind? Behind who, behind what? SM is changing every industry.
#hcsm
8/30/2009 18:10
gravityten:
RT @ahier: Social Media and Healthcare – It's not Just for the Kids http://bit.ly/Ov5Gd (via
@MedicalQuack) #hcsm
8/30/2009 18:10
norskedoc:
Steven Barley - Director, Internet Services at Riverside Health System (@riverside) #hcsm
8/30/2009 18:11
StevenBarley:
There will be private, topic-based health chats via SM sponsored by hospitals and doctors
through advanced tech security innovations #hcsm
8/30/2009 18:11
crgonzalez:
T1 Technology isn't a problem. Bureacracy is. <shrug.> #hcsm
8/30/2009 18:11
stephaniethum:
@gravityten HC industry is behind, oh, every other industry relative MeredithGould: to everything? That
http://printyourtwitter.com/tweets.html
7 of 36 8/30/09 19:02
seems to be the common consensus. #hcsm
8/30/2009 18:11
#HCSM T1: Not sure where the 20yrs came from, but @jbernoff's analysis puts life sciences
industry ~18mths behind in SM: http://bit.ly/7P8m7
8/30/2009 18:11
shwen:
RT @planetrussell Intros: Mike Russell, health tech, biz dev + social media. Worked for
@TheWELL's p/s group w/AARP, Gov, NGO clients. #hcsm
8/30/2009 18:12
tim_woods:
@gravityten everyone says HC is 20 years behind. behind every other industry, behind
real-time needs of patients. #hcsm
8/30/2009 18:12
danamlewis:
T1 Health Care isn't behind. Certain organizations are behind. #hcsm
8/30/2009 18:12
philbaumann:
HCSM increases the interactions & idea-generation, so turns up the heat. HC changes will
"cook" quicker. #hcsm
8/30/2009 18:12
HITshrink:
T1 - In 5 years - the gap between HC and other industries should narrow - assuming HC
reform initiatives (in some form) advance #hcsm
8/30/2009 18:12
StevenBarley:
T1: We will see dramatic changes in health information technology, including integration of
social media over next 5 yrs #hcsm
8/30/2009 18:12
ahier:
Good evening #hcsm I'm Kathryn Armstrong from LVHN in Allentown pa. Will be popping in
and out tonight! Looks like it will be interesting!
8/30/2009 18:12
cybersibesk:
T1 We have to give credit here. Some organizations *are* out in front in some respects. Like
w/live, surgical webcasts. Cutting edge. #hcsm
8/30/2009 18:12
stephaniethum:
RT @HITshrink: HCSM increases the interactions & idea-generation, so turns up the heat.
HC changes will "cook" quicker. #hcsm
8/30/2009 18:12
gocatallina:
SM won't really play a role in the advance of our industry (it hasn't been a factor for others)
#hcsm
8/30/2009 18:13
StevenBarley:
RT @philbaumann: T1 Health Care isnt behind. Certain organizations are behind. [agree -
I'm talking about hospitals] #hcsm
8/30/2009 18:13
EdBennett:
T1 is social media an industry? Or are you talking about the dysfunctional healthcare
industry? #hcsm
8/30/2009 18:13
2healthguru:
All industries are trying to navigate the sm waters. Some are early adopters, some are not.
#hcsm
8/30/2009 18:13
gravityten:
http://printyourtwitter.com/tweets.html
8 of 36 8/30/09 19:02
Tech implants will allow for SM-uploading of data for immediate case study use by med
students and by doctors for survey data #hcsm
8/30/2009 18:13
crgonzalez:
I suspect every heavily regulated industry will lag behind a bit in SoMe. Privacy regs make it
a challenge #hcsm
8/30/2009 18:13
danielg280:
RT @ahier: T1: We will see dramatic changes in health information technology, including
integration of social media over next 5 yrs #HCSM
8/30/2009 18:13
macobgyn:
love this - RT @HITshrink HCSM increases the interactions & idea-generation, so turns up
the heat. HC changes will "cook" quicker. #hcsm
8/30/2009 18:13
danamlewis:
HC tends to be like a large boat. Large boats take longer to turn around. #hcsm
8/30/2009 18:13
gravityten:
T1: Ten years out augmented reality tools will be part of healthcare social media
communications #hcsm
8/30/2009 18:13
ahier:
@philbaumann HC is behind - Integration of systems, continuity of user experience across
delivery, and so on ... #hcsm
8/30/2009 18:13
StevenBarley:
T1 I think the changing business landscape will force some changes. Some in the C-suite
will kick and scream. #hcsm
8/30/2009 18:13
stephaniethum:
T1: I wonder if the 'industry' being behind or not will be less relevant, as individuals are the
players in socmed #hcsm
8/30/2009 18:13
mageier:
RT @stephaniethum: T1 Technology isnt a problem. Bureacracy is. [and Inertia, but that is
changing] #hcsm
8/30/2009 18:14
HITshrink:
@2healthguru Referring to healthcare as an industry #hcsm
8/30/2009 18:14
HealthSocMed:
Will be reviewing the #hcsm transcript later. Working on methadone in #hospice talk for
Tuesday
8/30/2009 18:14
ctsinclair:
Hi, Mary Pat Whaley, manager of hospital-owned physician groups and blogger #hcsm
8/30/2009 18:14
mpwhaley:
@StevenBarley That's Healthcare. Not Health Care. #hcsm
8/30/2009 18:14
philbaumann:
The lag I think is related to administrative functions.. #hcsm
8/30/2009 18:14
mkmackey:
#HCSM T1: In the nxt few yrs, I think we'll see the tides turn in HCSM, shwen: but mainly b'cos of
http://printyourtwitter.com/tweets.html
9 of 36 8/30/09 19:02
the rise of the ePatients n Health 2.0 folks.
8/30/2009 18:14
In 10 years some form of doc/pt interaction via soc med will be commonplace #HCSM
8/30/2009 18:14
macobgyn:
T1 I wonder how the EHR push will shift perceptions in general about technology. #hcsm
8/30/2009 18:14
MeredithGould:
I think the "ideas will cook quicker" statement is right. If HCReform is in any way
fundamental, SocMed could expedite it. #hcsm
8/30/2009 18:15
craigstoltz:
.@danielg280 check out HIPAA Survival Guide http://bit.ly/1zhIT #hcsm
8/30/2009 18:15
ahier:
T1 Also behind is the shift from doctor-centered care to pt-centered care; accepting the
responsibility to manage own care. #hcsm
8/30/2009 18:16
HITshrink:
RT @PhilBaumann: T1 1: Collaboration media coupled with streamlined HIT are capable of
producing enormous changes. #hcsm
8/30/2009 18:16
oneofthefreds:
I believe the pace of change will accelerate and we might be amazed at how things stand
even 3-5 yrs from now #hcsm
8/30/2009 18:16
ahier:
@ahier Brian, join the party over at #hcsm
8/30/2009 18:17
EdBennett:
Social media has potential to enhance/speed participatory medicine & e-patient efforts.
#hcsm
8/30/2009 18:17
MeredithGould:
RT @HITshrink Also behind is shift from doctor-centered care to pt-centered care; accepting
responsibility to manage own care #hcsm
8/30/2009 18:17
ahier:
T1: Stimulus package has finally answered the question: who pays (gov't, payer)? This will
accelerate things dramatically. #hcsm
8/30/2009 18:17
leonardkish:
RT @cromashko: Nxt 10 will bring more Pt access to records online, collab w/doctors, less
reliance on single source for info [yes!] #hcsm
8/30/2009 18:17
HITshrink:
@healthsocmed are programs that connect patients 2 patients an ex. of sm? if so, one can
argue that some HC is leading #hcsm
8/30/2009 18:17
simonslee:
@gravityten Good point and marries up with the need/push for HC reform #hcsm
8/30/2009 18:17
StevenBarley:
@simonslee Good point #HCSM
8/30/2009 18:18
macobgyn:
http://printyourtwitter.com/tweets.html
10 of 36 8/30/09 19:02
@EdBennett are my tweets not showing up w/ hashtag #hcsm?
8/30/2009 18:18
ahier:
@philbaumann Same can be said for groups of (grassroots) ppl creating an #hcsm
groundswell - re: "...capable of producing enormous changes"
8/30/2009 18:18
shwen:
@MeredithGould an major accelerator, new industry has been invented 'consumer access
services' Integrating PHR/EMR/EHR datapoints #hcsm
8/30/2009 18:18
2healthguru:
RT @MeredithGould: Social media has potential to enhance/speed participatory medicine &
e-patient efforts. #HCSM
8/30/2009 18:18
macobgyn:
@simonslee depends - are the programs using technology? #hcsm if not, i say it's not SM,
just making HC social
8/30/2009 18:18
danamlewis:
@simonslee Agree that health care leads in some unique respects. We can't ignore the
good/cutting edge. #hcsm
8/30/2009 18:19
stephaniethum:
I think it will be intrstg to see if pt controlled PHRs take off and if that speeds the trajectory of
e-communication btw pt and care #hcsm
8/30/2009 18:19
danielg280:
@philbaumann You really think collaboration media & HIT adoption can kick the "typewriter"
& "dial-tone" mentality out of healthcare? #hcsm
8/30/2009 18:19
tstitt:
@simonslee Yes, those are examples of socme. #hcsm
8/30/2009 18:19
MeredithGould:
@ahier sorry - I see them now... #hcsm
8/30/2009 18:19
EdBennett:
Should HCSM respond to patient needs or create them? #hcsm
8/30/2009 18:19
MKBarnes:
@ahier Brian, you're showing up just fine in tweetchat @EdBennett #hcsm
8/30/2009 18:19
StevenBarley:
Greater tool adoption in general will help to drive innovation which will in turn drive use. The
technology is there, adoption not yet #hcsm
8/30/2009 18:19
lizasisler:
RT @planetrussell: Whole idea behind #Cluetrain manifesto was individuals using SM make
change happen. Orgs can acknowledge or fail. #hcsm
8/30/2009 18:19
craigstoltz:
@MKBarnes Don't the vectors move in both directions? (Hi!) #hcsm
8/30/2009 18:19
MeredithGould:
http://printyourtwitter.com/tweets.html
11 of 36 8/30/09 19:02
SM in 10 years could have a HUGE impact on preventative care, education, shared
resources, information on a global scale. #hcsm
8/30/2009 18:20
gravityten:
RT @MKBarnes: Should HCSM respond to patient needs or create them? both #hcsm
8/30/2009 18:20
blausengroup:
@danielg280 Agreed. I think patient-controlled PHR adoption will be slow, with hiccups, like
everything else. #hcsm
8/30/2009 18:20
stephaniethum:
@danielg280 PHRs better take off or all of our EHRs will continue to operate in isolation.
They are the missing link for info. #HCSM
8/30/2009 18:20
macobgyn:
@EdBennett New van...new glasses...new sink pig... #hcsm
8/30/2009 18:20
MeredithGould:
Lurking tonight (for the moment).. #hcsm
8/30/2009 18:20
AmandaChanguris:
RT @MKBarnes: Should HCSM respond to patient needs or create them? #hcsm GREAT
Q!
8/30/2009 18:20
ahier:
@danielg280 I don't really think PHRs will take off - it's boring (unless you have chronic
conditions) for healthy, little interaction #hcsm
8/30/2009 18:20
StevenBarley:
RT @MKBarnes: Should HCSM respond to patient needs or create them? [hcsm *IS* pt
needs... pt2pt, pt2md, etc] #hcsm
8/30/2009 18:21
HITshrink:
SM is just an example of how technology can improve collab. for care, but other technology
with PHR/EHR can also provide online collab #hcsm
8/30/2009 18:21
cromashko:
I expect a bigger shift toward SM as the children of boomers take on a greater role in their
parents' care #hcsm
8/30/2009 18:21
crgonzalez:
@MeredithGould Life is good... #hcsm
8/30/2009 18:21
EdBennett:
I think healthcare is completely different for those with chronic conditions who utilize more
healthcare than anyone else. #hcsm
8/30/2009 18:21
mkmackey:
@danielg280 I am a big fan (and regular user of) EHR extension - via patient portal #hcsm
8/30/2009 18:21
StevenBarley:
RT @crgonzalez: I expect a bigger shift toward SM as the children of boomers take on a
greater role in their parents care [Agree!] #hcsm
8/30/2009 18:21
EdBennett:
@StevenBarley But couldn't buzz around PHRs alert hc consumers to MeredithGould: possibilities available
http://printyourtwitter.com/tweets.html
12 of 36 8/30/09 19:02
for participatory medicine? #hcsm
8/30/2009 18:21
@stephaniethum @macobgyn What bothers me about pt-controlled PHRs is missing
context around what shows up + ensuing pt nervousness. #hcsm
8/30/2009 18:22
stephaniethum:
RT @ crgonzalez I expect a bigger shift toward SM as the children of boomers take on a
greater role in their parents' care (Agree!) #hcsm
8/30/2009 18:22
mpwhaley:
@StevenBarley But PHRs are needed to put pts in control of their info allowing info sharing
from one provider to another. #HCSM
8/30/2009 18:22
macobgyn:
T1 When we say SM, are we referring to the retail sector (Twitter, FB), or internal social
media too? #hcsm
8/30/2009 18:22
philbaumann:
RT @crgonzalez: I expect a bigger shift toward SM as the children of boomers take on a
greater role in their parents care #hcsm
8/30/2009 18:22
Sue_Anne:
hold that thought @crgonzalez - perfect tie in for topic 2 #hcsm
8/30/2009 18:22
HealthSocMed:
If HIT is done right, difference btw an EHR & a PHR should be nil. All connected. #hcsm
8/30/2009 18:22
HITshrink:
Re: should HCSM respond to patient needs/create. More on the create side. Patients need
guidance. #hcsm
8/30/2009 18:22
leonardkish:
Current healthcare patient needs happens in the present not the future. #hcsm
8/30/2009 18:22
MKBarnes:
Patient portals tethered to EHR will bring wave of social media applications #hcsm
8/30/2009 18:22
ahier:
RT @HITshrink: If HIT is done right, difference btw an EHR & a PHR should be nil. All
connected. #hcsm
8/30/2009 18:22
tstitt:
@crgonzalez RT: I expect a bigger shift toward SM as the children of boomers take on a
greater role in their parents' care #hcsm (yep)
8/30/2009 18:22
simonslee:
@MeredithGould Too early to tell - maybe MS will add lots of utility to HealthVault - but what
kind of functionality would excite you? #hcsm
8/30/2009 18:23
StevenBarley:
@mkmackey chronic conditions = early adopters in many areas, SoMe will another #hcsm
8/30/2009 18:23
EdBennett:
http://printyourtwitter.com/tweets.html
13 of 36 8/30/09 19:02
@crgonzalez I agree. We've been trying to help manage my mother's care "old school", and
it's been really difficult. #hcsm
8/30/2009 18:23
Sue_Anne:
RT @mpwhaley: RT @crgonzalez Bigger shift toward SM for children of boomers/sandwich
generation. <Agreed.> #hcsm
8/30/2009 18:23
stephaniethum:
Great phrase from @tstitt: *"typewriter" & "dial-tone" mentality* of healthcare administration.
I'd add "14k baud" #hcsm
8/30/2009 18:23
craigstoltz:
RT @MKBarnes: Current healthcare patient needs happens in the present not the future.
#hcsm
8/30/2009 18:23
MeredithGould:

TOPIC 2 - Does your HC org have a "one size fits all" strategy for SM? How do you target
different audiences online? #hcsm (ex next tweet)
8/30/2009 18:23
HealthSocMed:

@crgonzalez I read that children of baby boomers r the most freq users of PHRs. #HCSM
8/30/2009 18:23
macobgyn:

TOPIC 2.1 - For example, how can HC reach out to the "careguiders"? #hcsm
8/30/2009 18:23
HealthSocMed:

Social media implications for healthcare ='the emperor has no clothes'. Adapt to structural
shift (transparency, price, access) or die #hcsm
8/30/2009 18:23
2healthguru:
@philbaumann #hcms T1: Good question! I think we're referring mainly to retail/external
SM, but internal should count too. #hcsm
8/30/2009 18:23
shwen:
An engaged informed consumer gets better care whether they save paper documents or
have online access to their records #hcsm
8/30/2009 18:23
blausengroup:
I think PHR is the wrong term - it shouldn't be a record it should be a portal for interaction
with providers where info is captured. #hcsm
8/30/2009 18:23
jacquebrown:
RT @HealthSocMed: T2 - Does your HC org have a "one size fits all" strategy for SM? How
do you target different audiences online? #hcsm
8/30/2009 18:23
stephaniethum:
@macobgyn Perhaps - but do you have any real need to share between providers? My
physicians are all connected via our EMR #HCSM
8/30/2009 18:24
StevenBarley:
Fancy-shmancy on the Topic 2.1 use... :•) #hcsm
8/30/2009 18:24
gravityten:
@philbaumann I'd include internal social media...intranets/Yammer. #hcsm
8/30/2009 18:24
MeredithGould:
http://printyourtwitter.com/tweets.html
14 of 36 8/30/09 19:02
T2 I'm very excited to see new inventions/innovations springing up quite often nowadays to
help proxy caregivers. #hcsm
8/30/2009 18:24
stephaniethum:
RT @blausengroup Engaged informed consumer gets better care whether they save paper
document/have online access to their records(yep!) #hcsm
8/30/2009 18:24
mpwhaley:
Kaiser Colorado cut deaths by 73%. Studies like this will also be a moral motivator for
change in HC. #hcsm http://bit.ly/437aUO
8/30/2009 18:24
leonardkish:
@shwen OK, thank. In that case, I think Friendster is the future. ;) #hcsm
8/30/2009 18:25
philbaumann:
T2.1 Are "careguiders" not part of HC - for example, we have patient navigators - something
different? #hcsm
8/30/2009 18:25
StevenBarley:
@shwen @philbaumann what's an example of internal SM? #hcsm
8/30/2009 18:25
stales:
@StevenBarley A pt has a CT scan for pain in an ER then comes to me for follow up.
Unless its my hosp I cant get that report easily. #HCSM
8/30/2009 18:25
macobgyn:
agree w @macobgyn link phr to ehr and provider, then it will provide value evn 2 les frqnt
flyrs (immunization, apptmnt info, scripts) #hcsm
8/30/2009 18:25
danielg280:
T2--We figure out where the targeted patient population is and then we select the sites they
use most to seed SM messages #hcsm
8/30/2009 18:25
crgonzalez:
HCSM is NOT one size fits all. HCSM must address the needs of the individual and
community in real-time. #hcsm
8/30/2009 18:25
MKBarnes:
@StevenBarley "My physicians are all connected via our EMR" [w/our Cerner EHR setup,
there's NO doc2doc interaction] #hcsm
8/30/2009 18:25
HITshrink:
@StevenBarley They shuld def be a part of HC as they play a part in the patient journey /
care continuum. Great e.g. #hcsm
8/30/2009 18:26
shwen:
Not all MDs of chronic patients interact especially those still seeking diagnosis which is the
basis for the patient home.. #hcsm
8/30/2009 18:26
mkmackey:
Everyone is much more mobile - think snowbirds, road warriors, etc. - need 4 more than just
regional sharing of records #hcsm
8/30/2009 18:26
mpwhaley:
What is a careguider? #HCSM
8/30/2009 18:26
macobgyn:
http://printyourtwitter.com/tweets.html
15 of 36 8/30/09 19:02
@StevenBarley careguiders are part of HC - example provided was usually mothers/wives
/daughters guide health care for family. #hcsm
8/30/2009 18:26
HealthSocMed:
@StevenBarley Aux contraire! PHR's are guaranteed to be the hub in an emerging mega
industry of managed health information networks #hcsm
8/30/2009 18:26
2healthguru:
T2: isn't 'targeting audiences' the old model still? is the assumption that the org does this via
an official channel? #hcsm
8/30/2009 18:26
mageier:
T2 - It's really too early for SM to target in HC orgs - still learning/adopting #hcsm
8/30/2009 18:26
StevenBarley:
Co-Tweet (other tools like it) are growing in social media. They allow targeted messaging.
As a marketer-I recommend this. #hcsm
8/30/2009 18:26
gravityten:
@MeredithGould Internal social media for medical groups is a huge bonus. Providers within
same org being able to share info/knowledge. #hcsm
8/30/2009 18:26
Sue_Anne:
@stales Internal SM - Yammer, Int. blogs, wikis, social networks, etc. #hcsm
8/30/2009 18:27
shwen:
@HITshrink Big opp. to connect doc2doc with EMR. Like having your own Sermo within a
single practice or network. No? #hcsm
8/30/2009 18:27
jonmrich:
#hcsm @StevenBarley Your physicians may all be connected via your EMR, but what if the
PT wants to go outside your system? S/He needs PHR
8/30/2009 18:27
cromashko:
Good point @MKBarnes - first you have to find the audience, then you have to cater to their
unique community. #hcsm
8/30/2009 18:27
jacquebrown:
If I have pts I follow, I'd like to know ALL HC interactions they have (w/perm), to better help
'em manage their care. #hcsm
8/30/2009 18:27
HITshrink:
Care guider = the person who keeps you safe during a hospital stay #hcsm
8/30/2009 18:27
EdBennett:
@stales Adoption of micro-sharing platforms, eg Yammer but with awesome goodies. What
I have in mind is stuff you could play RATM to. #hcsm
8/30/2009 18:27
philbaumann:
Is "careguiders" new to the jargon lexicon? Anyone know when that one emerged? #hcsm
8/30/2009 18:27
MeredithGould:
T2. I think we'll begin to see HC agents, responsible for coord. care and making selections.
Used to be PCP, but now no time. #hcsm
8/30/2009 18:28
leonardkish:
http://printyourtwitter.com/tweets.html
16 of 36 8/30/09 19:02
T2 In same vein as @mpwhaley There R increasing technological innovations out there to
help proxy caregivers with their obligations. #hcsm
8/30/2009 18:28
stephaniethum:
Careguider access may be the same as a patient. #hcsm
8/30/2009 18:28
blausengroup:
@shwen I agree philosophically (re: PHR) but I don't think there's a lot of perceived value by
the masses - what's the value + for pt? #hcsm
8/30/2009 18:28
StevenBarley:
@jonmrich Absolutely. We need this. #hcsm
8/30/2009 18:28
HITshrink:
I'm going to be using this: RT @EdBennett: Care guider = the person who keeps you safe
during a hospital stay #hcsm
8/30/2009 18:28
tully3000:
I think we tend to think of care guiders as women, mostly, so often target them in all external
communications and marketing. #hcsm
8/30/2009 18:28
gocatallina:
LOVE THIS... explain your SM tie-in. RT @EdBennett: Care guider = the person who keeps
you safe during a hospital stay #hcsm
8/30/2009 18:28
gravityten:
Does careguider mean "economic decision maker." I am confused?? #HCSM
8/30/2009 18:28
macobgyn:
True @2healthguru! "PHR's are guaranteed to be the hub in an emerging mega industry of
managed health information networks" #hcsm
8/30/2009 18:29
cromashko:
RT @ EdBennett Care guider = the person who keeps you safe during a hospital stay (new
term to me) #hcsm
8/30/2009 18:29
mpwhaley:
Really need to differentiate between strategic v. tactical implementation of social media; no
one size fits all! #hcsm
8/30/2009 18:29
2healthguru:
Patient advocate _ careguider? #hcsm
8/30/2009 18:29
mkmackey:
@2healthguru PHR success requires HC org/provider adoption - but how reliable is user
provided HC info? #hcsm
8/30/2009 18:29
StevenBarley:
@leonardkish Won't PCPs regain some status/stature/value as/if the patient-centered
medical home model gets adopted? #hcsm
8/30/2009 18:29
MeredithGould:
careguiders can be completely different. for kids/younger folks, it's parents. it could be
spouse. still imp. to know your audience #hcsm
8/30/2009 18:29
danamlewis:
http://printyourtwitter.com/tweets.html
17 of 36 8/30/09 19:02
@leonardkish Re HC agents - I agree, I think there will be a huge growth in this service
#hcsm
8/30/2009 18:29
EdBennett:
T2: Remember the POST process (from Groundswell)? People is 1st - "targeting" is a form
of understanding the nxt step - Objective! #hcsm
8/30/2009 18:29
shwen:
@EdBennett Isn't that an attorney? #hcsm
8/30/2009 18:29
MeredithGould:
@MeredithGould @mpwhaley When I saw it I thought it meant proxy caregiver--not just
during hospital stay, but always. #hcsm
8/30/2009 18:29
stephaniethum:
@cromashko I don't necessarily agree - why? How often do you go outside your system?
#hcsm
8/30/2009 18:29
StevenBarley:
@StevenBarley The value for the pt is control. The ability to verify and manage their own
health info linking doc to doc. #HCSM
8/30/2009 18:30
macobgyn:
We are starting to see a sort of HC agencies who coordinate medical tourism. Why not the
same on the US side. Dependency on who pays. #hcsm
8/30/2009 18:30
leonardkish:
RT @EdBennett: Care guider = the person who keeps you safe during a hospital stay
#hcsm
8/30/2009 18:30
AmandaChanguris:
A PHR is better than no record at all I think. #hcsm
8/30/2009 18:30
blausengroup:
@HITshrink Tech-speaking, it would be extremely simple to create. But would you get buy in
from docs. What if they got paid to do it? #hcsm
8/30/2009 18:30
jonmrich:
I'm missing @daphneleigh right now... #hcsm
8/30/2009 18:30
MeredithGould:
@StevenBarley The issue exists in the non-virtual world when u collect history from the
patient. #hcsm
8/30/2009 18:30
danielg280:
@tully3000 I think @danalewis meant a broader idea than just hospital stays. I think
careguider covers the gamut of health choice help #hcsm
8/30/2009 18:30
crgonzalez:
RT @macobgyn: @StevenBarley The value for the pt is control. The ability to verify &
manage health info linking doc to doc. #hcsm
8/30/2009 18:30
mkmackey:
@StevenBarley that my friend is the traditional 'head in the sand paternalistic provider
perspective'; no longer sustainable! #hcsm
8/30/2009 18:30
2healthguru:
http://printyourtwitter.com/tweets.html
18 of 36 8/30/09 19:02
RT @macobgyn @StevenBarley The value for the pt is control. The ability to verify and
manage their own health info linking doc to doc. #HCSM
8/30/2009 18:31
nanarcr:
T2 "Caregiver Role Strain". (Yuke, nursing school term.) - Relieving CRS should be a top
priority with SM uses. #hcsm
8/30/2009 18:31
philbaumann:
I remain hopeful that granular, tailored info-feeds will allow [say] careguiders to stay current
what they must know w/little effort. #hcsm
8/30/2009 18:31
craigstoltz:
@StevenBarley Wish I could go outside our system. ER pts who go to other ERs, etc. Can't
even connect to other system hospitals. #hcsm
8/30/2009 18:31
HITshrink:
#hcsm @StevenBarley 100% I have one doc @ Wellstar, one doc independent practice,
and one doc @ Piedmont, all on diff EMR (or PAPER)
8/30/2009 18:31
cromashko:
@macobgyn Don't get me wrong - I'm a fan of PHRs (philosophically) and pitched one in
earnest last year - but HC orgs don't see value #HCSM
8/30/2009 18:31
StevenBarley:
@MeredithGould You need the Attorney if the Careguider doesn't work out :) #hcsm
8/30/2009 18:31
EdBennett:
RT @EdBennett: Care guider = the person who keeps you safe during a hospital stay
#hcsm
8/30/2009 18:31
ahier:
@crgonzalez Yeah I get that but hospital safety is a critical part of it. #hcsm
8/30/2009 18:31
tully3000:
@macobgyn And HC orgs must be onboard for PHR info to flow from org to org and
provider to provider #HCSM
8/30/2009 18:32
StevenBarley:
@philbaumann Totally agree about "CRS". Working on this with 1 company now. Resources
for Caregivers is very light online. #hcsm
8/30/2009 18:32
jonmrich:
@2healthguru So true. We know we need to reach different audiences but so few of us
know how to use the tools well. But we're learning #hcsm
8/30/2009 18:32
gocatallina:
@philbaumann aka Compassion burnout #hcsm
8/30/2009 18:32
MeredithGould:
RT @PhilBaumann T2 "Caregiver Role Strain" - Relieving CRS should be a top priority with
SM uses. #hcsm >Valuable to one being cared for too
8/30/2009 18:32
nanarcr:
@crgonzalez @tully3000 exactly. @edbennett references hospitals b'c he works there :)
careguiders impact all HC decisions/environment #hcsm
8/30/2009 18:32
danamlewis:
http://printyourtwitter.com/tweets.html
19 of 36 8/30/09 19:02
@StevenBarley providers too often forget they are only 'custodians' of patient intellectual
property; they don't own it..... #hcsm
8/30/2009 18:32
2healthguru:
PHR adoption will be driven by next generation of healthcare consumers #hcsm
8/30/2009 18:32
ahier:
@StevenBarley Its a good healthy discussion for all. Everybody got fired up #hcsm
8/30/2009 18:33
macobgyn:
@MeredithGould Me too, where is @daphneleigh ? #hcsm
8/30/2009 18:33
EdBennett:
@2healthguru Perhaps - but they are the ones that truly use it (I don't use mine) #hcsm
8/30/2009 18:33
StevenBarley:
@MeredithGould Do you want me to comment about "caregiver"? #hcsm
8/30/2009 18:33
philbaumann:
@StevenBarley The value in PHRs is empowering patients to take responsibility for their
healthcare #hcsm
8/30/2009 18:33
jacquebrown:
Can some1 clarify if "CareGuiders" r the same concept as Patient Navigators? Thanks!
#hcsm
8/30/2009 18:33
shwen:
#hcsm ya'll. careguiders are SO more than hospital stays. think kids & families with chronic
illnesses. etc.
8/30/2009 18:33
danamlewis:
Linking doc to doc, assembling all records easily accessible vital to patients with
complicated health issues - life and death #HCSM
8/30/2009 18:33
nanarcr:
Evening all, just stopping in! Kevin ALD advocate. Just landed in Minneapolis hope to do
transcript over next two days. #hcsm
8/30/2009 18:33
otoole4info:
@ahier How would you define a generation/cohort relative to # of years? #hcsm
8/30/2009 18:33
MeredithGould:
@jonmrich It is an important issue. It can be devastating; but quality support goes a long
way. #hcsm
8/30/2009 18:34
philbaumann:
@ahier Key issue is data input. If data can be input by caregivers, adoption will be
accelerated. #hcsm
8/30/2009 18:34
lizasisler:
@2healthguru But laws still think providers DO own the pt records. In Md, we have to give
permission for pts to get DC summary! #hcsm
8/30/2009 18:34
HITshrink:
http://printyourtwitter.com/tweets.html
20 of 36 8/30/09 19:02
SoMe would make the careguide role a lot easier if we could all get on the same page.
#hcsm
8/30/2009 18:34
gocatallina:
@philbaumann Seen anything good online? #hcsm
8/30/2009 18:34
jonmrich:
@StevenBarley got it; we're still early in the adoption curve; let the ARRA incentives simmer
a little. The industry already has momo! #hcsm
8/30/2009 18:34
2healthguru:
@StevenBarley re: "HC orgs don't see value in PHR" - think it has anything to do with PT
retention and revenue protection? #HCSM
8/30/2009 18:34
cromashko:
RT @ahier PHR adoption will be driven by next generation of healthcare consumers #hcsm
> Not soon enough. Drive by current generation. Now.
8/30/2009 18:34
nanarcr:
@jacquebrown I understand the concept and pitched it for our org - but so what? If I had
access to one, I doubt I would use it #hcsm
8/30/2009 18:34
StevenBarley:
@MeredithGould I think over the next 5-7 years we will see a huge demographic shift
#hcsm
8/30/2009 18:34
ahier:
@philbaumann Go ahead. You do know that I'm also an aide, right? Have my own rant
about "caregivers," esp. family members. #hcsm
8/30/2009 18:35
MeredithGould:
For PHRs to really take off, we need role models to help, members of Congress taking part
in their healthcare would be nice to have #HCSM
8/30/2009 18:35
MedicalQuack:
RT @lizasisler: @ahier Key issue is data input. If data can be input by caregivers, adoption
will be accelerated. #hcsm
8/30/2009 18:35
HITshrink:
@shwen "Care Shaman". Covers all bases. #hcsm
8/30/2009 18:35
philbaumann:
See technological generation gap http://bit.ly/22Tid a fascinating analysis #hcsm
8/30/2009 18:35
ahier:
RT @lizasisler @ahier Key issue is data input. If data can be input by caregivers, adoption
will be accelerated. #hcsm >Must be input by pts
8/30/2009 18:35
nanarcr:
RT @EdBennett: @MeredithGould You need the Attorney if the Careguider doesn't work out
:) #hcsm (So true! Ideally no attorneys involved.)
8/30/2009 18:35
AmandaChanguris:
@shwen anyone who helps you make healthcare decisions is a careguider. Friend, spouse,
parent, child--it depends on who's the patient #hcsm
8/30/2009 18:35
crgonzalez:
http://printyourtwitter.com/tweets.html
21 of 36 8/30/09 19:02
@lizasisler Interesting...caregivers inputting data instead of pts. Why do you think this would
be better? #hcsm
8/30/2009 18:35
jonmrich:
@jacquebrown I'm a big believer in practical value - I get the PHR equation from a philo
perspective, lacks practical value #hcsm
8/30/2009 18:35
StevenBarley:
@ahier Ok, I'd probably define cohort shifts in 5-year intervals...speaking sociologically, of
course! #hcsm
8/30/2009 18:35
MeredithGould:
"caregiver" "loved ones" "care guiders" all fall into the category of patient advocates - people
need support in this environment #hcsm
8/30/2009 18:36
MKBarnes:
@philbaumann I love it! Care Shaman! #hcsm
8/30/2009 18:36
crgonzalez:
weary of the phr/emr debate. don't see them coming together until incentive to provide
credible data on both sides #hcsm
8/30/2009 18:36
mageier:
Competition keeps health systems from linking EMR. Someday, it will all seem pretty stupid.
#hcsm
8/30/2009 18:36
gocatallina:
Our system (Sage practice portal) allows the patient to sync our EHR to their on PHR. I see
this growing in popularity. #HCSM
8/30/2009 18:36
macobgyn:
What is a PHR? #hcsm
8/30/2009 18:36
EndoGoddess:
RT @ahier: @MeredithGould I think over the next 5-7 years we will see a huge
demographic shift [sounds ~right] #hcsm
8/30/2009 18:36
HITshrink:
The PHR is not an "official" medical record that a physician would use- it is intended to be
"your" personal health record #hcsm
8/30/2009 18:36
mkmackey:
I just think we have a *really* long way to go. It's about so much more than data input (proxy
caregiver to disabled mother angle). #hcsm
8/30/2009 18:36
stephaniethum:
RT @crgonzalez anyone who helps make healthcare decisions is a careguider. Friend,
spouse, parent, child--depends on who's the patient #hcsm
8/30/2009 18:36
danamlewis:
@cromashko No, ROI - Patient provided HC info doesn't really have any value (a doc would
need to verify) #HCSM
8/30/2009 18:37
StevenBarley:
@EndoGoddess Personal Health Record #hcsm
8/30/2009 18:37
EdBennett:
http://printyourtwitter.com/tweets.html
22 of 36 8/30/09 19:02
RT @MKBarnes: "caregiver" "loved ones" "care guiders" are patient advocates - people
need support in this environment #hcsm
8/30/2009 18:37
crgonzalez:
RT @philbaumann: "Care Shaman". Covers all bases.[Including the turtle rattle.] #hcsm
8/30/2009 18:37
MeredithGould:
@jonmrich I've heard about ALZOnline & others, but don't know enough to pass judgement.
#hcsm
8/30/2009 18:37
philbaumann:
@crgonzalez Got it - thx. Not to be confused with @philbaumann's "Care Shaman" who b4
making decisions - LOL! #hcsm
8/30/2009 18:37
shwen:
@gocatallina Agreed re competition being barrier. EHRs *need* to be interoperable. #hcsm
8/30/2009 18:37
HITshrink:
@EndoGoddess phr = "personal health record" i.e. microsoft health vault, and Google's
analogous product #hcsm
8/30/2009 18:37
danielg280:
@cromashko Now if a national PHR was provided with integration standards and $ to
support org participation = best success #HCSM
8/30/2009 18:38
StevenBarley:
@EndoGoddess PersonalHealth record. See Google health or microsoft health vault.
#HCSM
8/30/2009 18:38
macobgyn:
@EndoGoddess Personal Health Record. EMR is Electronic Medical Record. PHR is
"yours." EMR is "theirs." Sort of. Should be "ours." #hcsm
8/30/2009 18:38
tully3000:
T2-Social Media begins with Listening. #hcsm
8/30/2009 18:38
gravityten:
so providers are careguiders, too? #hcsm
8/30/2009 18:38
HITshrink:
Would be nice if a PHR included medical education for caregivers and patients #hcsm
8/30/2009 18:38
blausengroup:
Note: the caregiver doesn't necessarily hold medical power of attorney. #hcsm
8/30/2009 18:38
MeredithGould:
T2-Caregivers, careguiders, patients, doctors, nurses, technicians, support staff... each
have different interests. #hcsm
8/30/2009 18:38
gravityten:
@jonmrich Not better -it will just speed adoption.Issue of gathering & inputting data can stall
adptn. W/device, med, cg input -faster #hcsm
8/30/2009 18:38
lizasisler:
@HITshrink wow! surprising for the people's republic of Maryland #hcsm
8/30/2009 18:39
2healthguru:
http://printyourtwitter.com/tweets.html
23 of 36 8/30/09 19:02
@shwen Care Shaman requires an intense reading of Gabriel Marquez before receipt of
said title #hcsm
8/30/2009 18:39
crgonzalez:
RT @StevenBarley: Now if a national PHR was provided with integration standards and $ to
support org participation = best success #hcsm
8/30/2009 18:39
jacquebrown:
@blausengroup See Mayo Clinic Health Manager. It's our attempt to do that. #hcsm
8/30/2009 18:39
danielg280:
@crgonzalez @philbaumann Oops... That was supposed to say "...Care shaman, who
CHANTS b4 making decisions". TweetChat FAIL! #hcsm
8/30/2009 18:39
shwen:
@shwen A good Care Shaman should keep you form needing any Health Care service
#hcsm
8/30/2009 18:39
EdBennett:
Alrighty, leaving debate of semantics and IT stuff behind...moving on to Topic 3 :) #hcsm
8/30/2009 18:39
HealthSocMed:
@blausengroup I'd contend that "caregivers" develop medical knowledge pretty darn quickly
in critical care situations. #hcsm
8/30/2009 18:39
MeredithGould:
Thanks @danielg280 #hcsm
8/30/2009 18:40
blausengroup:
T2-SM can meet specific audiences. That is the power of it. #hcsm
8/30/2009 18:40
gravityten:
What is the point? RT @MeredithGould: Note: the caregiver doesnt necessarily hold
medical power of attorney. #hcsm
8/30/2009 18:40
MKBarnes:
RT @2healthguru: @HITshrink wow! surprising for the peoples republic of Maryland [just for
psyc records, tho] #hcsm
8/30/2009 18:40
HITshrink:
I know I'm relatively new, but I tend to think that if our caregivers aren't careguiding, we
aren't providing the best care. #hcsm
8/30/2009 18:40
OSUSquire:
@EndoGoddess P/H/R personal health record.... #hcsm
8/30/2009 18:40
2healthguru:
@gocatallina re: "Competition keeps health syst from linking EMR." (airlines thought this
way in 1980s, seems stupid now!) #hcsm
8/30/2009 18:40
cromashko:
@EdBennett A good shaman. period. #hcsm
8/30/2009 18:40
MeredithGould:
http://printyourtwitter.com/tweets.html
24 of 36 8/30/09 19:02
RT @tully3000 Personal Health Record.EMR is Electronic Medical Record.PHR is "yours."
EMR is "theirs." Sort of. Should be "ours." YES! #hcsm
8/30/2009 18:40
lizasisler:
RT @macobgyn Our system allows the patient to sync our EHR to their on PHR. I see this
growing in popularity. #HCSM >Should be universal
8/30/2009 18:40
nanarcr:

TOPIC 3 - Think about other specific industries. Are any other industries using SM well?
Who can we learn from? What can we apply to #hcsm?
8/30/2009 18:40
HealthSocMed:

@StevenBarley Research underway... Reading a Robert Wood Johnson Foundation grant
opportunity just yesterday for PHR opps. #hcsm
8/30/2009 18:40
jkelkins:
I agree when people are motivated, it is amazing what can happen @meredithgould #hcsm
8/30/2009 18:41
blausengroup:
@OSUSquire We aren't #hcsm
8/30/2009 18:41
EdBennett:
@danielg280 health manager, do you have a link that explains? #hcsm
8/30/2009 18:41
dmourey:
@MKBarnes That without med POA certain critical decisions can't be made by caregivers.
#hcsm
8/30/2009 18:41
MeredithGould:
@EdBennett Haha... Except maybe treatment for excessive inhalation of smoke n strange
concoctions. #hcsm
8/30/2009 18:41
shwen:
Sometimes we aren't. RT @OSUSquire: I tend to think that if our caregivers arent
careguiding, we arent providing the best care. #hcsm
8/30/2009 18:41
tully3000:
RT @HealthSocMed: T3 - Think about other specific industries. Are any other industries
using SM well? Who can we learn from? #hcsm
8/30/2009 18:41
stephaniethum:
@HITshrink @gocatallina EHRs dont really have to be interoperable if PHRs can sync b/t
one doc to the other w the pt in control. #HCSM
8/30/2009 18:41
macobgyn:
@HITshrink Don't you guys still have HSAs and CONs? #hcsm
8/30/2009 18:42
2healthguru:
@OSUSquire Ideal, but not reality, Caregivers have so many "bosses" that the patients
don't always get careguided. #hcsm
8/30/2009 18:42
mpwhaley:
T3 The most progressive hospitals do look to brands outside of HC for best practices.
Gallup is a great source. #hcsm
8/30/2009 18:42
stephaniethum:
http://printyourtwitter.com/tweets.html
25 of 36 8/30/09 19:02
Technology, younger demo, those are the social media evangelists. #hcsm
8/30/2009 18:42
gravityten:
@MKBarnes The careguide might advocate for the patient, but the patient still has ultimate
decision making. #hcsm
8/30/2009 18:42
gocatallina:
@HealthSocMed Tech sector uses SM very well for a long time, particularly small
independent development teams. #hcsm great collaboration
8/30/2009 18:42
nanarcr:
NASA is doing well integrating lots of SM to help make science cool again #hcsm
8/30/2009 18:42
crgonzalez:
RT @HealthSocMed: TOPIC 3 - Think about other industries. Are any other industries using
SM well? Who can we learn from? #hcsm
8/30/2009 18:42
tully3000:
T3 - Can't single out an "industry" but orgs within certain industries #hcsm
8/30/2009 18:42
StevenBarley:
@dmourey www.mayoclinichealthmanager.com. It's a product that gives u health info and
guidance based on yr info in MS healthvault #hcsm
8/30/2009 18:42
danielg280:
T3 I think lawyers have caught on. #hcsm
8/30/2009 18:42
philbaumann:
T3 There are also some out there we can learn from as a "not" to do. Heh. #hcsm
8/30/2009 18:42
stephaniethum:
@stephaniethum The Entertainment Industry makes extensive use of SM. It is about the
fans you know. #hcsm
8/30/2009 18:42
RonLedford_CPA:
T3: So far I see tech/publishing companies using SM quite well #hcsm
8/30/2009 18:43
ahier:
T3: Nonprofits are adopting social media at around 89%. Some are doing it really well -
Humane Society of US (@hsus), @livestrong #hcsm
8/30/2009 18:43
Sue_Anne:
RT @2healthguru: @HITshrink Dont you guys still have HSAs and CONs? [yes, tho they are
trending down] #hcsm
8/30/2009 18:43
HITshrink:
Pts need to educate docs about how to communicate w/them effectively and vice versa.
#hcsm
8/30/2009 18:43
MeredithGould:
T3 Hard not to think of Obamas campaign as successful Social Media utilization. #HCSM
8/30/2009 18:43
macobgyn:
@stephaniethum I don't think any one industry stands out in the use of SM, just certain
companies. #hcsm
8/30/2009 18:43
EdBennett:
http://printyourtwitter.com/tweets.html
26 of 36 8/30/09 19:02
T3: Nonprofits are adopting social media at around 89%. Some are doing it really well -
Humane Society of US (@hsus), @livestrong #hcsm
8/30/2009 18:43
techfanster:
@dmourey here's the link to Mayo Clinic Health Manager #hcsm http://bit.ly/kqwYZ that
@danielg280 had mentioned
8/30/2009 18:43
LeeAase:
Right on. RT @macobgyn: T3 Hard not to think of Obamas campaign as successful Social
Media utilization. #hcsm
8/30/2009 18:43
tully3000:
T3: Federal Govt has sure gotten into the game in a BIG way #hcsm #Gov20
8/30/2009 18:43
ahier:
RT @MeredithGould: Pts need to educate docs about how to communicate w/them
effectively and vice versa #fb #HCSM
8/30/2009 18:44
macobgyn:
@EndoGoddess PHR = Personal Health Record #hcsm
8/30/2009 18:44
tmana:
@StevenBarley Great minds... #hcsm
8/30/2009 18:44
EdBennett:
T3 The Taco Truck industry nailed it so far. Just look at @kogibbq #hcsm
8/30/2009 18:44
philbaumann:
@stephaniethum I think journalists are using it well I think our issue is privacy We need to
define uses around privacy, others don't. #hcsm
8/30/2009 18:44
OSUSquire:
@RonLedford_CPA I actually hold an #entsm tweetchat on Tuesday's 8PM PDT. Some in
entertainment "get it". But not all. #hcsm
8/30/2009 18:44
gravityten:
@macobgyn But if my EHR doesn't link to other hospital's EHR, how will I know what went
on over there? #hcsm
8/30/2009 18:44
HITshrink:
@EdBennett Agreed. Brands=individual organizations. #hcsm
8/30/2009 18:44
stephaniethum:
T3: Isn't government an industry sector? #hcsm
8/30/2009 18:44
ahier:
T3: My org struggles because we are a mental health provider, but also a non-profit. #hcsm
8/30/2009 18:44
Sue_Anne:
We can find best practices to use for #hcsm, but it takes people willing to live & breathe sm
in order to sell it, build it and do it
8/30/2009 18:44
OC2009SanFran:
@macobgyn I think I understand what you are saying. But what if the patient in incapable of
accessing PHR, like unconsious? #hcsm
8/30/2009 18:44
gocatallina:
http://printyourtwitter.com/tweets.html
27 of 36 8/30/09 19:02
T3: Agree entertainment, sports as well, altho w/ both not sure if it's really guided, or grass
roots by entertainers/athletes thmslvs #hcsm
8/30/2009 18:45
danielg280:
@MeredithGould Don't forget about about literacy challenges #hcsm
8/30/2009 18:45
mpwhaley:
RT @macobgyn: T3 Hard not to think of Obamas campaign as successful Social Media
utilization. #HCSM <---agree bigtime
8/30/2009 18:45
OC2009SanFran:
T3: We have to be careful about how much we put out there about the children and teens
we serve. #hcsm
8/30/2009 18:45
Sue_Anne:
@craigstoltz Thx. Congrats on new position. USDA ppl. did great panel at #Gov20camp DC
on SoMe's role in USDA peanut butter recall. #hcsm
8/30/2009 18:45
planetrussell:
RT @OC2009SanFran: We can find best practices but it takes people willing to live &
breathe sm in order to sell it, build it and do it #hcsm
8/30/2009 18:45
MeredithGould:
Orgs benefiting from SM - those that depend on grass roots efforts, connectivity - customer
service and support #hcsm
8/30/2009 18:45
StevenBarley:
SM in other industries is enabled by industry standards. HC has long suffered from lack of
certain standards. #hcsm
8/30/2009 18:45
MKBarnes:
RT @ahier: T3: Federal Govt - Obama's run for office really was a sm campaign in many
ways. #hcsm
8/30/2009 18:45
gravityten:
If you look at the list of agency adoption of social media in Fed govt it's encouraging #hcsm
#Gov20
8/30/2009 18:45
ahier:
@HITshrink Your pt syncs the info done at the outside hosp to your system. #HCSM
8/30/2009 18:45
macobgyn:
HC could benefit from looking at any industry that centers on the consumer. I have seen
hospitals borrowing styles from hospitality #hcsm
8/30/2009 18:45
mkmackey:
@EdBennett :) #hcsm
8/30/2009 18:45
StevenBarley:
@gocatallina That would be a problem. #HCSM
8/30/2009 18:45
macobgyn:
@dmourey @danielg280 re: "do you have a link that explains?" www.relayhealth.com for
PHR example #hcsm
8/30/2009 18:45
cromashko:
http://printyourtwitter.com/tweets.html
28 of 36 8/30/09 19:02
@mpwhaley Oh, believe me, I'm all over/about literacy challenges PLUS multi-lingual and
accessibility issues. #hcsm
8/30/2009 18:46
MeredithGould:
@gravityten I totally agree with your statement. #hcsm
8/30/2009 18:46
RonLedford_CPA:
@MeredithGould Problem is, docs aren't embracing SoMe, so patients have to bring it up in
the office. That's a barrier. #hcsm
8/30/2009 18:46
OSUSquire:
T3: when we say an industry is / isnot doing well w SocMed, do we mean official channels
or individual professionals in that industry? #hcsm
8/30/2009 18:46
mageier:
RT @StevenBarley: Orgs benefiting from SM - those that depend on grass roots efforts,
connectivity - customer service and support #hcsm
8/30/2009 18:46
blausengroup:
@danielg280 Entertainment is not guided well. They try, but fans tend to take over quickly.
That's what makes them nervous. #hcsm
8/30/2009 18:46
gravityten:
@gocatallina Really! Or incapable of understanding PHR, even, or the ramifications of
decisions, etc. How can SM help? #hcsm
8/30/2009 18:46
jkelkins:
@mkmackey Great point, I've often thought hospitals would improve a lot if they studied the
hospitality industry. #hcsm
8/30/2009 18:46
MeredithGould:
@macobgyn And what if they don't sync for several weeks/months? Missing info? #hcsm
8/30/2009 18:46
HITshrink:
IBM probably one of the best examples of using social media internally to delivery better
customer results. #hcsm
8/30/2009 18:46
tstitt:
RT @techfanster: T3: Nonprofits are adopting SM... Some are doing it really well - > Was
thinking the same lines. Some great dev uses! #HCSM
8/30/2009 18:47
cybersibesk:
@EndoGoddess so typical for 'our industry' kinda like 'anachronism-itus'; a merger of
professional narcissism w/we are the world~ #hcsm
8/30/2009 18:47
2healthguru:
plus, its not just about doing #hcsm well. u hav 2 foster a culture that truly cares 4
customers -- that leads 2 true dialogue w/ customers
8/30/2009 18:47
OC2009SanFran:
@OSUSquire Will those doctors live forever? #hcsm
8/30/2009 18:47
MeredithGould:
T3: Agree with @ahier - the Fed Govt actually is using SM particularly well. Just think of
CDC/HHS. #hcsm
8/30/2009 18:47
shwen:
http://printyourtwitter.com/tweets.html
29 of 36 8/30/09 19:02
@OSUSquire Blasphemy! Docs are using social media...some of them at least. #HCSM
8/30/2009 18:47
macobgyn:
RT @ahier If you look at the list of agency adoption of social media in Fed govt it's
encouraging (agreed: AIDS.gov) #hcsm
8/30/2009 18:47
crgonzalez:
@mkmackey In Asia, Hospitality is borrowing health care services to add value #hcsm
8/30/2009 18:47
drsteventucker:
@OSUSquire Privacy issues still get in way of pt-doc SM. #hcsm
8/30/2009 18:47
HITshrink:
@tstitt BestBuy has had a lot of press re: internal SM use too #hcsm
8/30/2009 18:47
StevenBarley:
@mpwhaley is it the bosses or is it an excuse? If we connect to patients, they become our
advocates. #hcsm
8/30/2009 18:47
OSUSquire:
@macobgyn You're special. #hcsm
8/30/2009 18:47
MeredithGould:
@gravityten Hollywood is scared of the Twitter effect - can make or break movies after the
first showing. #hcsm
8/30/2009 18:47
EdBennett:
@shwen and NASA and some military branches #hcsm
8/30/2009 18:47
ahier:
RT @mkmackey: I have seen hospitals borrowing styles from hospitality. <Agreed. Retail,
too, perhaps?> #hcsm
8/30/2009 18:48
stephaniethum:
@HITshrink Agree but as it stands now you never get the info. #HCSM
8/30/2009 18:48
macobgyn:
@gravityten I have never seen the numbers to measure effectiveness, are they available
online? #hcsm
8/30/2009 18:48
RonLedford_CPA:
@HITshrink #hcsm Answer is all records should be pdf to be easily interchangeable. Govt
standard for the past 15 yrs.
8/30/2009 18:48
nanarcr:
@drsteventucker Interesting. Probably a cultural issue as well, speaking anthropologically,
of course. #hcsm
8/30/2009 18:48
MeredithGould:
@MeredithGould Often in asia, HC providers will greet patients at airports, car service to
hosp; blood draws at hotel #hcsm
8/30/2009 18:48
drsteventucker:
discussion over at #hcsm about industries who are using social media well. any
industries/groups of people you'd recommend?
8/30/2009 18:48
dan

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